Continuous Learning
Business, technology, and customer behavior keep changing, and I believe learning never ends. I continually update my knowledge and skills in marketing, business development, product management, human resources, and technology.
My professional path did not begin in marketing, and that may be why I see business differently today.
Early in my career I worked as a finance manager at a contracting company. That experience taught me that every business decision needs analysis, planning, and resource management, not only creativity. The financial and analytical mindset I built then still guides my business decisions and analysis today.
My work then shifted toward design, branding, and marketing, and gradually into strategy and business development. Working with different businesses, and later as Co-Founder and CMO of the TopCycle startup, gave me a close look at the real challenges of building a startup: validating ideas, developing products, entering new markets, and negotiating with local and international partners.
Along the way I have negotiated with companies, incubators, and international investors, taken part in pitch sessions, and helped draft partnership documents such as NDAs, LOIs, and MOUs. Those experiences moved my view of business development beyond theory into practical work.